The five steps that you need to take to engage more customers, get your business visible and make more money in just two weeks.
My name is Jessica Lorimer and I have a secret.
Well – if you follow me on any kind of social media platform, then it’s probably not a secret.
But the thing that I’m hiding? I’m a secret social media socialista. Seriously, I can’t get enough. Facebook, Twitter, Instagram…and LinkedIn for that professional feel. I have a serious problem.
The Plus Side to a Social Media Addiction
When I set up my business a year ago, I had no funding. I had no money to invest into anything after I’d paid out for my business coach and so I needed to find a way to get my business visible fast.
Fast forward twelve months (and a lot of social media mailers and webinars later) and my business now generates over 85% of it’s revenue through social media. Pretty cool right? And the best part is that 90% of that advertising is completely free.
I’ve been guest posting for a number of high-profile blogs and entrepreneur netpapers. I’ve been featured as a guest speaker and coaching expert on a number of tele-seminars and webinars. And I’ve even had the opportunity to connect with some of the biggest names in the coaching industry (okay – I’m still waiting on Oprah to call!) all through the power of those little blue widgets.
So how does it work?
Generating revenue through social media is actually very simple. Remember the good old days when you were told that “businesses were made through relationships”? Using social media channels is the new way to build relationships internationally; irrespective of timezone, continent or the football team that you support. It’s the opportunity to grow your business by tapping into a market full of ideal clients, having the ability to demonstrate your products / services and encourage them to buy immediately.
How can I make it work for me?
Choose your platform:
I know that it’s tempting to use them all – but take a moment to step back and think about what social media channels your ideal client has access to and is actually using. For example; if your ideal client is a millennial woman, looking to buy the latest fashions of the moment, the chances are that she’s going to be pretty social media savvy. She’ll be hanging out on Facebook, tweeting the latest fashions and looking on Pintrest to find styles that she feels suit her. For you, that’s going to mean that Pintrest is going to be a great place to showcase your designs and that Twitter will be a brilliant place to advertise flash sales that grab attention and ramp up revenue generation.
Be an informer, not a meformer:
We’ve all been there – when you’re launching a new product or start producing a new programme, you want everyone to know about it. The irony is, that the more you shout, the less people take interest. Being an informer on social media means that you consistently add value to your prospective clients and encourage them to sign up to your mailing list/ follow you on other platforms just to keep engaging with you. An 80/20 ratio usually works; 80% of the time you post thought provoking and valuable content…and then 20% of the time, it’s absolutely your right to shout about your successes and get people to buy from you.
Find a social media scheduler that works for you:
Tempting though it is to spend hours chained to your laptop, as a new entrepreneur you have lots of other things that you need to be doing. So find a social media scheduler that works for you and allows you to schedule multiple posts across a variety of social media channels. Personally I like Buffer as you can post across a number of social media channels and even recommends tailored content for you to post out to your followers.
Do you have children/ a dog/ are on holiday somewhere stunning? Share it with your followers! People buy people – and we’re much more likely to buy from those that we actually resonate with. I’m a huge fan of sharing your reality; whether it’s a picture of you and your family on a day out, a spa selfie or even a video of your slightly crazy Chihuahua attempting to run (*cough*), people enjoying getting a sneak peek into your life. Engage with people, encourage them to post their own favourite snaps in your comments and remind them that you’re not just there to sell them something – you’re there to inform, engage and make them giggle on a regular basis too!
Don’t be afraid to flop:
There will most certainly be times when you post something and hear the sound of crickets, tumbleweeds and silence. But don’t let that stop you posting regular content – let it teach you where you’re going wrong. For example, if you live in Britain and are posting out fantastic content and seeing little/ no engagement, try using your analytics feature to see if your fans are actually online. It took me about 6 months to realise that I was posting all of my updates in GMT – but the majority of my clients live in the US – so operate in EST. They weren’t even seeing my content so it was no surprise that they weren’t engaging with it! As soon as I started to schedule my posts at the same time that most of my followers were online, I saw a dramatic increase in both engagement and sales.
So there you have it – the five simple ways to start your social media success story. I’d love to hear what tips and tricks you’ve discovered that have worked for you and your business in the comments below.