As a professional blogger and copywriter, I’m passionate about helping other entrepreneurs up there web-writing game. The Internet needs engaging, personality-packed content.
If you release words onto the world wide web as part of your marketing strategy, it is your duty to the Universe to be the best writer you can. Brush up your blogging with these unlikely, but effective tips.
#1 Don’t Write For A Large Audience
You want readers. Hundreds. Maybe thousands. Heck, perhaps you’d like millions of adoring fans. But to write great blog posts that create lasting connections, you need to push the masses out of your mind. Focus on one person. Create an avatar of your ideal reader/customer and write every blog post as if you are having a one-to-one conversation with that person. Imagine pitching to a room full of strangers. Now picture a chat with one person (your avatar). The second scenario is less stressful, more natural, and will create a longer-lasting, deeper level of engagement.
#2 Write The Headline Last
You’ll need a working title to keep you on track while you’re bashing out the blog post, but the published headline should be saved until last. You won’t finalize what your blog post is about, the pain it addresses, the value it adds until you’ve finished writing it. Only then can you craft your headline. To get the best headline for your blog post, write out a few, maybe a dozen, and go with the title that is honest + authentic + attention-seeking. Avoid shouty, click-bait statements that aren’t backed up by the post (when I saw what he did, my jaw dropped…) your audience deserves more credit and respect than that. They will quickly grow tired of that approach and stop reading your content.
#3 Don’t Write Once A Week
Committing yourself to a weekly blogging schedule is a one-way ticket to writer’s block. The pressure of creating content at the prescribed time will drain your ideas and sap your motivation. Identify when in the month/week/day you do your best writing, keep that space clear, then blitz through as many blog posts as your keyboard can handle. Having a well-stocked library of pre-written content will help you relax around blogging, which makes it easier to write even more.
#4 Read More Than You Write
Words are your fuel. The more you read, the better you will write. Go for breadth as well as quantity. Tempting though it may be to immerse yourself in entrepreneurial literature, don’t. You’ll get stuck in that style of writing. Expose yourself to new styles, subjects and vocabulary. If I get stuck for words, I step away from my laptop and pick up a book.
#5 Publish Then Proof
You should proofread it before you put your blog post live. But as sure as your toast will always land butter-side down, the moment that content is published, you will spot an error. Even if you, a friend, your mother and your cat have proof-read the post several times, never hit ‘publish’ and walk away. Always check it again once the content is live. If someone does publicly humiliate you by pointing out a spelling, grammatical or factual error, thank them for getting in touch, make the necessary changes, and quietly celebrate that they cared enough to read it AND contact you (even if what you really want to do is cry/scream).
#6 Reuse, Renew, Recycle
All your content should be 100% unique, right? Wrong. It’s not OK to copy and paste someone else’s work, but that doesn’t mean you need to come up with a completely new, previously unimagined masterpiece every time you write a blog post.
Trawl through your older blogs and check out your analytics to find posts that enjoyed high levels of traffic and engagement. If a certain topic got your audience all fired up, it makes sense to give them more on that theme. One way to recycle old content is to refresh the post by updating it with new and relevant information. You can also use an old blog post to inspire a new one. Take one aspect from the post and expand upon it, creating a new blog post that focusses in on that one area. For example, I might take item #4 from this list, and write a whole list of recommended reading books (and I have, it’s on my website).
#7 Get Someone Else To Do It
What is it that your audience would love to know about, that is relevant to your business, but you don’t feel qualified to comment on. Maybe you run a food blog and would love to offer some advice about wines. Perhaps you have a beauty blog and want to include some information on nutrition. Invite other experts, whose insights your readers will value, to write a guest post on your blog. They get the opportunity to reach a new audience, and you get free content. And if they share the post on their social media accounts you’ll also get exposure to their audience. To ensure every guest post adds value to your readers, only accept relevant content from credible experts.
#8 Tag Onto Trends
Writing a blog post inspired by the latest trending topics is a great way to produce fun, engaging content and reach new readers. You won’t be able to hitch up to every bandwagon that rolls by, but now and then a hashtag or news story will show up which seems tailor-made for your business. Can you relate your business to a cult TV show like The Apprentice and Game Of Thrones? Or maybe there’s a relevant global awareness day coming up that you could write about. Share your post on social media with the relevant hashtag, and your content will come up for people researching that trend.
The Internet is packed with great advice to help you be a better blogger. Don’t read this tidbit and run. Grab a notebook and start your own personalised guide of blog and copywriting tips you can refer to whenever you want.