“Tell a story. That’s how you attract the right people.”
I feel sometimes we have a lot of advices going around on what to do but we have very little information about how to do.
So today, I want to share with you one of the areas that I’m known for helping people – crafting a personal story.
First of all, what everyone’s saying is right; you need to tell a story. But the question is why and how do you come up with one.
As a Business Coach for startup women entrepreneurs, I’ll share this from a standpoint of sharing your story from building your reputation, credibility and relationships. There are a couple of reasons why you need to craft a story and share it with people.
1. Your story is who you are.
When you connect with people whether business partners, potential clients or just building your brand, you need to be very clear with your message.
We all know the story of how Steve Jobs started Apple in his garage and how Tony Robbins once had to wash plates in his bathtub. Whenever we hear those stories, we learn how far they’ve come, what kind of challenges they went through, what was their ah-ha moment in life that put them on the entrepreneurial journey and the wisdom they brought with it.
That’s what I want for you.
Here’s my story.
I grew up Burma, a country that was closed off from the rest of the world for decades but I always knew I wanted more out life. However, with very little exposure, limited knowledge and social programming, I followed the traditional path of finishing school and getting a couple of bachelor and master degrees. I got into medical school but I went against everyone’s advice and didn’t apply for it.
I still got myself into corporate 9-5 and I became an exception in my family as well as in my circle of society. I quickly made 6-figure income. However, it was a series of major accidents that helped me look at life in a different perspective. I asked myself “If my days were numbered, would I have lived fully, loved wholeheartedly, given abundantly and would I still be doing what I’m doing now?”
So that was when my mission started. Like Shakespeare said “The meaning of life is to find your gift. The purpose of life is to give it away”. So now I help women do the same – find their unique gifts, package it and position themselves as the go-to person in their market so they can live life with purpose while monetising their passion.
2. Putting it together
Now that you know why you need to craft a story and share it with people, how do you put it all together?
Everything you’ve gone through, experienced, every friend, relationship or even that incident you saw when you went out for a walk with your dog, they’re all part of your story.
How do you pick the right ones?
It comes to the most important question; ‘why’.
- What’s your ‘why’ for your life and business?
- What’s your mission?
- What are your values?
You’ve heard about how your brand should reflect your why. Branding is more than web design and colours. Your message is part of your branding.
It doesn’t have to be the whole story, pick parts of the story that reflects your message or the message that you want to send across. Imagine you sitting down with a business partner, what kind of story would you tell? It is going to be different from a story you’re going to tell your best friend.
Remember, it’s about picking the pieces that’s most relevant to the listener.
Once you’ve picked the parts of the story that tells who you are, you will need to think of what the outcome you want to create. What kind of services are you providing? How does that solve people’s problem?
Do you want to inspire people? Do you want people to lose weight? Do you want people to take action? Or do you want people to start a movement?
Start with the end game in mind. As you craft your story, you need to remember the outcome you want to create. Eventually, you’d want people to take some kind of action.
4. Where do I use it?
Once you have a story to share, you will use it every communication; your about page, your vision and mission statements, on webinars, in videos or at live events.
You’ll also notice that your story evolves over time as you tell it over and over again. It’ll be come more natural and less practiced. Remember, the purpose of your story is for you build rapport, relatable factor, trust and credibility.
5. A story you love
Finally this is the most important part of the process; when you pick the story, it needs to be about something you love because you’re going to be telling it again and again. I know someone who beat death and is an inspiration to many but during that incident, she’s lost her partner.
That means, every time she’s out there giving a talk and sharing her story, she’s reliving that moment and eventually, she decided to completely change her profession.
Tony Robbins has been telling the story about him having to wash dishes in his bathtub for about three decades now. There’re still a lot of people out there who don’t know Tony Robbins. He still needs to tell the story but he seems to love it so should you as well.
I know I’ve got you thinking lots by now so go ahead and have fun with it. I’d love to hear your stories so don’t forget to comment below because I’ll be reading every single one of them.