Entrepreneurship

Lights, Camera Action: Why You Should be Vlogging

Promote Your Business with Video – Even on a Budget

It’s time to get in front of the camera and chat it up. No, you are not a news reporter or an actor, but you are a business professional who has a lot of great information to share. Those may sound like frightening words, but Vlogging (aka video blogging) is all the rage. Vlogging is beginning to take the place of blogs.

Why Vlog?

Video is one of the top ways to market your business.

According to Simply Measured, video is shared 1200% more times than links and text combined.
Video is also worth 1.8 million words, according to Dr. James McQuivey of Forester Research.
Vlogging gives you the opportunity to show your personality to your potential and existing clients. You are not just selling your business or product, you are engaging your viewers and educating them on a particular topic. Think of yourself as a teacher.

If the thought of speaking in front of the camera scares you, don’t let it. It’s painless…really! Here’s some tips on how to become a pro at vlogging.

Write it Out

Just like you do with blogs, write it out. From there, go over the main points that you want to cover. Your blog may be 600 words, but you don’t want every one. Your Vlog should be 90 seconds or less. Writing bullet points may also help you hash out your talking points. Remember, you are writing what you know, so talking about it will come naturally.

Practice, Practice, Practice

Stand in front of the mirror and practice. By practice, I don’t mean memorize your blog. If you do that, it’s going to sound un-natural. You want to treat it like you are having a conversation with a business partner or friend. I like rehearsing it in front of the mirror because you can see if you make any weird head tilts or odd facial expressions…really! For some reason, it also makes you feel more comfortable.

Seek Experts

You don’t have to spend thousands of dollars, but I do recommend that you use a professional company to shoot your vlogs. They have the high-end cameras, backdrop and lighting. Those perks make all the difference in how you look and sound. Believe me! In order to save money and time, you can tape a bunch of vlogs at one session and have them ready to go.

Look the Part

This may sound vain, but a girl’s gotta look good.

Outfit: Find what colors that look good on you. If you are shooting against a black background, don’t wear black. Go through your closet or hit the stores for the most flattering shirts. Ask your friends, boyfriend or husband for their honest opinion. For most people, Vlogs are shot from the waist up, so you don’t need to worry about a skirt or pants.

Hair: We all know that hair is everything. Don’t spend your time trying to make it look perfect. Spend the extra bucks and go to your stylist to get a blow-out. They are the experts and will make you look fabulous.

Makeup: When you are on camera, you need more makeup. You may think that you have too much on, but when you’re on camera it will look good…trust me. If you are unsure on what colors look best on you, I suggest getting a makeup consult. Or better yet, do it right and get your makeup done by a professional. It may be another expense, but if you are shooting multiple vlogs in one session, then your hair and makeup will look its best for all of them.

Lights, Camera, Action

Now that you look fabulous, it’s time to shoot. Check your hair and makeup, tuck in your shirt and breathe. When you look in the camera, pretend that you are talking to a colleague or a friend. It really does help.

The best thing about Vlogging is that it is not live television. You can do multiple re-takes. Editing is also a fabulous thing. If you make a mistake at the end, most experienced editors will be able to replace the mistake with the new video clip and you are good to go.

Share the Knowledge

Once your vlogs are edited and uploaded, you are ready to share them on your website, e-blasts and all social media outlets.

The more vlogs you do, the easier it will be. Your clients, friends and colleagues will begin to look for your next vlog! Remember, you are the industry expert. Share great tips and most importantly have fun with it. Once you get over the initial fear, you will also be an expert at vlogging.

About the author

Alison Podworski

Alison Podworski is the owner of Alison May Public Relations, a boutique firm based in Massachusetts. As a former television news reporter and producer, Alison gives her clients that inside edge by knowing when, why and how to pitch to the media. She uses her expertise in journalism to educate her clients in media training and crisis communications. Alison encourages her clients to think outside the box, be bold and do what everyone else is not doing.

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