Mmmmm coffee, don’t you just love it?
Although I need to ration myself on it these days, every now and then, and at certain times of the month, I do love a really good, well-made coffee.
We bought one of those little hand-held milk frothing things the other day. You know, the little gadgets that can make your home-made coffee look like a professionally made latte with foam and everything? Quite cute and fun.
So the other day there I was making some foamy milk on the stove for my boyfriend and I with the frothing device, and when he said I was doing it the wrong way, I was transported straight back to my days as a waitress.
“Nope, this is the way to do it if you want the really good foam”, I said, standing my ground.
“Really?” he said. “But it’s much quicker to just do it like this”, grabbing it off me and doing it the totally wrong way.
So I proceeded to tell him how I’d learnt to professionally froth foam with a steamer when I waitressed at Pizza Express in my early twenties, and that it was really important to start from the bottom of the milk jug and work upwards, doing the actual skimming of the top of the milk last.
“But why?” he asked.
And as he waited longer and longer for the ‘good foam’ to appear, the milk was pretty much answering the question for me.
“Because if you rush it like you’re doing right now, all you end up with is hot milk and watery bubbles on the top”.
Frustrated, he admitted I had been correct. (Don’t you just love those moments when a man admits defeat Haha.)
But my point here you might ask?
It occurred to me that building a business is much like making a really good cappuccino or latte.
It cannot and should not be rushed.
If it is, you can often find yourself being pulled in many different directions, doing too many different forms of marketing, and you end up with a watered down version of what you set out to do.
You lose sight of your vision.
And you get the watery, bubbly foam.
You know, that annoying over-tempered milk you sometimes get served when a coffee shop hasn’t put fresh milk in the jug for a while?
Yep, that stuff.
But if you’re patient, and you start from the bottom up, taking time, care and attention, you get the good foam, the kind that sticks to the edge of the glass, has real substance, and tastes great.
So it might be time to ask yourself, when it comes to your business, do you want the rushed and hot mess of watery foam with no substance, or do you want the creamy, lathery nurtured foam that’s had time and love poured into it?
I know it can be tempting to try everything, be everywhere, say yes to everyone and rush through the days because we feel like there’s so much to get done (and let’s face it, women are constantly being pulled to live in their masculine energy). And believe me I am also all too familiar with that feeling that time is running out once we find what we’re truly passionate about.
But nothing great, inspirational, or game-changing was ever created from rushing.
Sure, there’s always going to be some trial and error in business, but when it comes to laying the foundations, which are essential unless you want the whole thing to topple over, it’s so important to take your time to make informed, aligned decisions and to be consistent with your actions.
You want the good foam?
Start from the bottom up.
Get clear on your intentions.
Lay your foundations and be patient.
Hone your message and create a consistent schedule that you stick to so you can become known as an expert in your field.
The bubbles? Well you can have those too, but they are merely the details and they can come later, so don’t waste time getting bogged down in them now when you’re just starting out.
Dive in a little deeper, spend time at the bottom building upwards and caffeine or no caffeine, create your own little version of an empire.